As a flooring dealer, you know that marketing is essential to driving sales and growth. And in today’s world, video is proven to be one of the most powerful marketing tools available.
Creating engaging videos that promote your flooring products and services can help you reach a wider audience, build brand awareness, and generate leads and sales.
But if you’re not sure where to start, don’t worry. We’ve put together a list of 15 powerful video marketing strategies for flooring dealers to help you get started. Whether you’re just getting started with video or are looking for new ways to use it, these strategies will help you get the most out of your video marketing efforts. So let’s get started!
1. Use customer testimonials
Customer testimonials are a powerful way to build trust and credibility with potential flooring customers. When considering using video as part of your marketing strategy, customer testimonials should be one of your first considerations. Customer testimonials can be used in a variety of ways, such as on your website, in social media campaigns, or even in traditional advertising.
2. Use flooring product demonstrations
Product demonstrations are another great way to use video to market your flooring business. Product demonstrations give potential customers a chance to see your products in action and can help to highlight the features and benefits that make your products unique. When creating product demonstration videos, be sure to keep them short and to the point so that viewers don’t get bored and click away.
3. Use video SEO
Video SEO is the process of optimizing your videos so that they rank higher in search engine results pages (SERPs). When done correctly, video SEO can help to drive more traffic to your website and increase the chances that potential customers will see your videos. There are a number of things you can do to optimize your videos for SEO, such as including keywords in your titles and descriptions, using transcripts, and creating closed captions.
4. Use social media
Social media is a powerful tool that can be used to promote your flooring videos and reach a wider audience. When using social media for video marketing, it’s important to post engaging content that will encourage users to share your videos with their followers. You should also consider using paid social media advertising to boost the reach of your videos.
5. Use email marketing
Email marketing is another effective way to promote your retail flooring business’s video content. You can use email newsletters, autoresponders, or even just simple text emails to promote your videos. When creating email marketing campaigns, be sure to include a call-to-action (CTA) that encourages recipients to watch your videos.
6. Highlight your unique selling points
What makes your flooring business unique? Whether it’s your extensive product knowledge, competitive pricing, or superior customer service, be sure to highlight these points in your video marketing content.
7. Create how-to videos
How-to videos are an excellent way to educate potential customers about your products or services. When creating how-to videos, be sure to keep them short, concise, and easy to follow.
8. Use humor
Humor is a great way to engage viewers and make your videos more memorable. When using humor in your videos, be sure to avoid offensive jokes or anything that could be construed as insensitive.
9. Tell a story
Stories are a powerful way to connect with viewers on an emotional level. When telling a story in your video, be sure to choose one that is relevant to your brand and that will resonate with your target audience.
10. Offer discounts and coupons
Discounts and coupons are always popular with shoppers, so why not include them in your video marketing strategy? You could create a video that highlights a sale or offer a coupon code that can be used when making a purchase in-store or from your website.
11. Host a contest or giveaway
Contests and giveaways are great ways to generate interest and excitement around your brand. To increase the reach of your contest or giveaway, be sure to promote it across all of your social media channels and include a link to the contest page in your email marketing campaigns. Make sure to follow the social media site’s rules and regulations for contests and giveaways, some have strict rules and may penalize you if you fail to follow their guidelines.
12. Partner with influencers
Influencer marketing is a type of social media marketing that involves partnering with individuals who have influence over potential customers. When done correctly, influencer marketing can help you reach a larger audience and boost brand awareness for your business. Try to partner with influencers that have audiences in your area and industry. It will be hard to get a return on your investment if your influencer’s audience is in an area that you do not service. A great place to start would be to look for influencers that specialize in interior disign, DIY home projects, and fixing and flipping homes just to name a few.
13. Create live videos
Live videos are an excellent way to connect with potential customers in real-time and build relationships with your audience. When creating live videos, be sure to interact with viewers by answering their questions and addressing their concerns.
14. Use customer reviews
Customer reviews are another powerful way to build trust and credibility with potential customers. When featuring customer reviews in your video content, be sure to choose positive reviews that highlight the benefits of doing business with you.
15. Use video to show off your products in the best light possible.
When customers are shopping for flooring, they want to see what the product looks like in person. A video is the next best thing. Use high-quality footage and great lighting to show off your products in the best light possible.
