Are you one of the many flooring dealers that took it easy on their advertising efforts during the pandemic boom and now traffic is settling and it’s time to find ways to keep flooring leads coming into your store? See how facebook ads for flooring companies can help you keep that momentum going!

The benefits of facebook ads for flooring companies.

Flooring companies can use Facebook ads to get more leads by targeting potential customers who have expressed interest in flooring products and services. By targeting these individuals, flooring companies can reach a larger audience with their message and increase the chances of getting new leads. Additionally, flooring companies can use Facebook ads to target specific demographics, interests, geographic locations, and behaviors that are most likely to convert into leads.

Flooring companies that use Facebook ads to get more leads typically see a higher return on investment than those that do not use Facebook ads. This is because Facebook ads allow flooring companies to specifically target their ideal customer and reach them with a highly targeted message. Additionally, Facebook ads offer a cost-effective way to reach a large number of potential flooring customers. Flooring companies that use Facebook ads can also track their results and adjust their campaigns based on what is working and what is not.

Creating Facebook ads is easier than you think.

You can create an ad in just a few minutes using the Facebook ad manager. The internet is full of in-depth tutorials for creating Facebook ads. We recommend doing your research before ever spending money on Facebook ads. If this is out of your comfort zone or you would rather spend your time doing what you do best, then you might consider hiring a professional to manage this for you. Either way, you should be able to generate leads from Facebook ads and get a return on your investment.

Some things to consider when starting Facebook ads for your flooring company.

While every flooring company is different, you may want to consider trying some of these suggestions from some of our flooring marketing experts.

Selecting an objective.

Flooring companies should consider selecting the “lead generation” objective as their goal.

Choosing your target audience.

Flooring companies should use the targeting options to narrow down their audience by location, age, gender, interests, and behaviors. Don’t rush through this part! Put a lot of thought into who your audience is and use these options to hone in on it.

Creating facebook ads for flooring companies.

Flooring companies can use the Facebook ad manager to create a variety of different types of ads, including image ads, video ads, carousel ads, and more. Use content that is engaging and specific to your message. Facebook offers some material to use but it is not very specific and effective for the flooring industry. You only have a few seconds of your viewer’s attention to captivate them and let them know you are a flooring company. You could be wasting ad spend or capturing less qualified leads by using Facebook’s materials because the visuals are a bit generic for the flooring industry. That is where FLOORVID can help you! FLOORVID offers video clips, ready-made ads, and images made specifically for the flooring industry and ready for you to use in your Facebook ads.

Set a budget and choose a bidding strategy.

Flooring companies should consider using the “cost per lead” bidding option to get the most out of their Facebook ad campaigns and ad spend.

It’s easy to go into auto-pilot with Facebook ads… DON’T!

While it may feel like it, Facebook ads are not “set it and forget it”. It takes some trial and error, tweaking, and fine-tuning to turn your ad spend into qualified flooring leads. Study your reports, make revisions, and do A/B testing to see what works for you and what doesn’t.

We are confident that you can use Facebook ads to create more leads for your flooring company. Just remember to use best practices, be patient, and don’t give up! Oh… and nurture those flooring leads professionally and promptly when they start rolling in.